Celebrating 40 years of Tetris fun with a new look for their popular mobile Tetris game!
Overview
For our collaboration with Tetris, we were tasked with highlighting the revamped Tetris mobile game. With Tetris being a beloved classic that's been around for 40 years, we wanted to create something exciting and fresh. Our concept was a fun, engaging video that drew viewers in by following Kevin's journey to see if he could survive the game.
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For this campaign, shooting the video handheld was crucial to capture the shaky, intense feeling of dodging massive falling Tetriminos in the real world. This approach required tracking the camera footage to seamlessly integrate 3D animation elements. The result was a dynamic video that showcased the actual Tetris mobile game, blending its gameplay with real-world action for an even more thrilling experience.
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The campaign was a huge success, generating strong engagement and excitement around the revamped Tetris mobile game. By blending real-world action with iconic gameplay elements, we effectively captured the attention of both longtime fans and new players. The video received positive feedback for its creative concept, with viewers enjoying the immersive experience and suspenseful storyline. Overall, the collaboration helped boost awareness of the game's new look while honoring the 40-year legacy of Tetris.
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